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TikTok is introducing a fresh option that permits them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the company announced that it presently contains more than 1 thousand million AI-generated clips.

Testing and Rollout

The new functionality is being tested over the next few weeks before a widespread launch. This shift coincides with a increase in AI content, driven by emerging content generation software.

AI Proliferation Online

It has been noted that approximately one in 10 of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a label for poor-quality, factory-style content that is typically nonsensical or bizarre.

Our research shows that numerous viewers enjoy content created using AI tools, including digital art to educational videos, and we intend to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a platform representative.

Scale of AI Content

The service shared that there are currently over a billion videos on its service tagged as made with AI. In total, over 100 m pieces of content are submitted to the platform daily, making AI content a minor portion of its total content library.

Customizing Your Feed

Members will be in a position to limit or boost the level of artificial media they see by opening the content preference option in the platform and picking AI-made media. Other topics that currently be modified under the filter include current affairs, fashion, beauty, and choreography.

Platform Guidelines

Its guidelines mandate users to tag lifelike artificially created content, and it bans dangerous fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.

Furthermore, the app will henceforth attach an “AI-made” watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from seeking to bypass the tagging system.

Responsible AI Funding

The company is additionally introducing a $2m educational fund for professionals and institutions to produce educational content about ethical AI use. This initiative will assist non-profit groups specializing in educating computer science.

Platform Protection

The video-sharing app has defended its content review process, during discussion over proposals to cut jobs for numerous safety staff in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety team in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.

A senior executive clarified that people-led review would still have a role, but automated tools can safeguard staff by removing the most graphic content prior to it has to be seen by humans. TikTok stated a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a lot of the machine support is making a difference work at speed.”